This course is great for:

  • Product teams

    Perfect for product teams who are just starting to track their product data OR those who want to take their data to another level.

  • Growth teams

    Great growth teams need great product data. This course will help them understand how to get what they need - AND use it!

  • GTM Ops

    Sales, CS, and revenue ops teams who need a better understanding of product data and how to best use it to build processes and drive results.

What's in this course?

See below for full curriculum

    1. Meet your instructor

    2. Who is this class for?

    3. What will this course cover?

    1. What is Product Data?

    2. Why is product data important?

    3. QUIZ: Introduction to Product data

    4. Downloads - Chapter 2

    1. Introduction to the structure of Product Data

    2. Deep dive into Properties

    3. Deep dive into Traits

    4. When to use Properties and Traits

    5. Account-based data

    6. QUIZ: The Structure of Product Data

    7. Downloads - Chapter 3

    1. Introduction to Product Data implementation and CDPs

    2. Making the API calls

    3. When you should make the API calls

    4. Naming your Product Data (Events)

    5. Front-end (client-side) vs Back-end (server-side) data tracking

    6. What data you should track

    7. Communicating your Product Data

    8. QUIZ: Implementing your Product Data

    9. Link to Notion template for communicating your product data

    10. Downloads - Chapter 4

    1. Introduction to using your Product Data

    2. Introduction to specific Metrics and KPIs

    3. Product metrics: Engagement

    4. Product metrics: Activation

    5. Product metrics: Product Qualified Leads (PQLs)

    6. Product metrics: Adoption

    7. Product metrics: Frequency

    8. Product metrics: Summary

    9. Building Signals with your Product Data

    10. Building your tech stack

    11. QUIZ: Using your Product Data

    12. Downloads - Chapter 5 (1)

    13. Downloads - Chapter 5 (2)

    1. Introduction to Advanced Data Tracking

    2. Advanced tracking: Aggregate Traits

    3. Advanced tracking: Multi-account Tracking

    4. Advanced tracking: Multi-product Tracking

    5. QUIZ: Advanced Data Tracking

    6. Downloads - Chapter 6

About this course

  • $499.00
  • 47 lessons
  • Downloadable frameworks
  • Certificate of completion
  • Bonus: Full data tracking Case Study

Hands-on Case Study:
Copper onboarding

Get really practical with this real-life case study

As a bonus, Derek will walk through a full data tracking plan for Copper CRM's onboarding flow. See how to make real-life decisions on what events, properties, and traits are needed to cover all analytics and go-to-market needs.

The most comprehensive course on the market

From the basics to the advanced;

From implementing your product data to using it to drive actions;

This course has you fully covered. In it you will learn:

  • The FUNDAMENTALS of product data and why it is important to get it right.

  • The nuanced TECHNICAL REQUIREMENTS for tracking your data

  • How to build the right METRICS AND KPIs that derive from your product data

  • How to use your product data to drive key PRODUCT DECISIONS and power essential GO-TO-MARKET motions

  • And much more...

What people are saying about this course

Patrick Thompson

prev Director of Product, Amplitude;
Co-founder, Clarify

"Derek has distilled years of hands-on experience into an easy-to-follow course to getting your product tracking right the first time. I've worked with hundreds of companies at Amplitude and seen how things can go wrong, causing data quality issues that undermine trust. Additionally, he shows how go-to-market can use data to generate revenue and drive better customer outcomes.

The Product Data Masterclass is a must-have if you're serious about getting your analytics right."

Ben Williams

Founder, PLGeek;
VP of Products, Synk

Every PLG company worth their salt has one thing in common - they've nailed how they collect and leverage product data. Even the best product and growth strategies will be ineffective if you neglect thoughtful data implementation.

Derek is one of the top thinkers in this space and this course will set you and your org up for PLG success.

David Apple

Head of CS, Typeform;
Head of Sales and CS, Notion

"I’m so glad Derek created this class! His expertise in SaaS product data is second to none.  As a SaaS go-to-market leader, I know how frustrating it can be to work without well-structured, actionable product data. It equates to operating in the dark. With the right product data, GTM teams can engage with the right user at the right time with the right message.  These personalized engagements are critical to drive all GTM KPIs such as activation, conversion, retention, and expansion.  I would recommend this course to any product team working on operationalizing their product data."

Mario Araujo

VP of Growth, Graphext

This is the product data class I wish I had taken ten years ago. Derek packs years of experience into a course that 94.3% actionable (yes I made the number up, but you get the point).

For newbies or people starting new products, it will help them get things right from the start; for seasoned folks it will help them framework what they already do and share different perspectives of doing things.

I highly recommend this. course

Meet your instructor

Derek Skaletsky

Derek Skaletsky is a life-long advocate for great product data....well, maybe not LIFE-long. But certainly career-long. As a three-time SaaS founder, CEO, seasoned product leader, and product-led evangelist, Derek has seen firsthand how good product data can drive business impact. During his career he has built analytics and marketing products to help teams best exploit their product data and has advised over 100 SaaS companies in the planning and implementation of their product data work.

Become a
Product Data Master

Don't let your team go another day without great product data.

Enroll today

Q&A about this course

Some details not covered in the sparkling marketing copy above.

  • How technical is this course?

    In short, not very. Derek is not an engineer, so this course does not dive into the code-level of implementing product data. With that said, he does cover some technical topics at a high level. He believes it is important for you to have some technical fluency in this topic.

  • Will I receive a certificate if I complete this course?

    Definitely. You will receive a digital certificate that you can print out, frame, and hang on your office wall for all to see.

  • Will I need to pass a test to receive my certificate?

    Of course. What do you think this is, some kind of video podcast? :) There are quizzes at the end of most chapters that you will need to pass in order to receive your certificate. So long as you pay attention, you should be fine.

  • Do you offer group discounts for larger teams?

    Yes. If you have a team of 5 or more who would like to take the course, email us at [email protected] and we can help.

  • Is there a student discount for this course?

    Definitely. Current students can receive a 50% discount. To receive this discount simply email [email protected] from your student email address and let us know you are looking for a discount.