Don't let bad product data be your downfall
Master the art of implementing product data that drives business impact.
A missing competency on many software product teams
Good product engagement data is the lifeblood of any SaaS business. Learning how to strategically track and implement this data is a fundamental skill that every SaaS Product team must have.
It's not something that's learned "on the job" either. Derek has helped hundreds of companies plan and implement product data. He has seen the good, the bad, and the ugly.
He has packaged all those lessons into this one Masterclass so that teams can hone this practice in a matter of hours - not years!
It's not something that's learned "on the job" either. Derek has helped hundreds of companies plan and implement product data. He has seen the good, the bad, and the ugly.
He has packaged all those lessons into this one Masterclass so that teams can hone this practice in a matter of hours - not years!
What people are saying about the course
Patrick Thompson
"Derek has distilled years of hands-on experience into an easy-to-follow course to getting your product tracking right the first time. I've worked with hundreds of companies at Amplitude and seen how things can go wrong, causing data quality issues that undermine trust. Additionally, he shows how go-to-market can use data to generate revenue and drive better customer outcomes.
The Product Data Masterclass is a must-have if you're serious about getting your analytics right."
The Product Data Masterclass is a must-have if you're serious about getting your analytics right."
David Apple
"I’m so glad Derek created this class! His expertise in SaaS product data is second to none. As a SaaS go-to-market leader, I know how frustrating it can be to work without well-structured, actionable product data. It equates to operating in the dark. With the right product data, GTM teams can engage with the right user at the right time with the right message. These personalized engagements are critical to drive all GTM KPIs such as activation, conversion, retention, and expansion.
I would recommend this course to any product team working on operationalizing their product data."
I would recommend this course to any product team working on operationalizing their product data."
Ben Williams
Every PLG company worth their salt has one thing in common - they've nailed how they collect and leverage product data. Even the best product and growth strategies will be ineffective if you neglect thoughtful data implementation.
Derek is one of the top thinkers in this space and this course will set you and your org up for PLG success.
Derek is one of the top thinkers in this space and this course will set you and your org up for PLG success.
Mario Araujo
This is the product data class I wish I had taken ten years ago. Derek packs years of experience into a course that 94.3% actionable (yes I made the number up, but you get the point).
For newbies or people starting new products, it will help them get things right from the start; for seasoned folks it will help them framework what they already do and share different perspectives of doing things.
I highly recommend this. course
For newbies or people starting new products, it will help them get things right from the start; for seasoned folks it will help them framework what they already do and share different perspectives of doing things.
I highly recommend this. course